From Our First Almonds to Shelves Across Indonesia.
A Simple Beginning.
Our journey began in October 2018 with roasted almonds and a simple question: Why was it so difficult to find delicious, better-for-you food that was both accessible and made with ingredients you could recognize?
Addictively Healthy. Since 2018.
Real Ingredients. Great Taste. No Compromises.
We're Francis, an Indonesian food brand built on a simple belief: better food should taste just as good as it makes you feel about choosing it. With a passion for clean-label ingredients, thoughtfully crafted recipes, and great taste, we're making everyday food something to look forward to.
Better Choices. No Unnecessary Rules.
We believe eating better should be enjoyable, not intimidating. You shouldn't have to choose between food that tastes amazing and ingredients you feel good about.
That's why we believe in keeping things simple: thoughtful ingredients, honest product information, and food that fits into real life.
No complicated expectations. No unnecessary guilt. Just good food that lets you enjoy life your way.
Real Ingredients. Nothing Unnecessary.
We believe good food starts with good ingredients. That's why our approach is guided by a simple clean-label philosophy: thoughtfully selected ingredients, recipes with a purpose, and product information you can understand.
No Added Preservatives.
We believe great taste and quality don't have to depend on added preservatives. Our approach focuses on selecting suitable ingredients, developing the right recipes, and maintaining appropriate processing and packaging standards.
Ingredients That Matter.
From carefully selected nuts and oats to honey in selected recipes, we focus on ingredients that contribute to the taste, texture, and experience of each product.
Quality You Can Count On.
We pay attention to how our food is prepared, processed, packed, and presented, with a commitment to consistent quality and clear product information.
Better Ingredients. More Joy in Every Bite.
From the ingredients we choose to the products we create, everything comes back to one belief: better food should be delicious, accessible, and something you genuinely look forward to enjoying.
Because making better choices shouldn't mean missing out on what you love.